BitClave – Decentralized Search

BitClave is aiming to take the best out of traditional marketing techniques combine it with blockchain technology and create a new form of hybrid marketing strategy leaving behind “the middle man”.

The problem

When it comes to online advertising, businesses are forced to pay exorbitant amounts of money to “middlemen” to reach a captive audience for their promotions. The promotions, however, often get placed among many other ads clogging up the space on crowded banners, or simply end up in someone’s spam box. Businesses also have little to no guarantee that the traffic they generate on their promotions is genuine. In fact, nearly 50% of all advertising traffic is generated by bots, essentially defeating the entire purpose of advertising. The problem becomes obvious when one considers the amount of spam email each one of us receives in a daily manner, what a waste!

Offline advertising is a similar story. Often, offline advertisers promote content with a “hit or miss” mass mailer mentality. Hordes of messages are slammed into users’ faces with little or no targeting, resulting in a dubious correlation between offline ad dollars and return on investment. This, along with other factors, contributes to extremely low conversion rates. Promotions are largely delivered to those who simply do not care for the product or whose attention is likely focused on something else.

These ineffective measures, both offline and online, negatively impact the whole service value chain. The more companies are forced to pay to “middlemen”, such as Google and Facebook, the more money consumers must pay for the products. Businesses end up losing funds, and consumers end up paying more for less value, creating a lose-lose situation.

The solution

Bitclave Logo

To counteract the problems described above, BitClave proposes a system in which the intermediaries are eliminated. Companies automatically make personalized offers directly to consumers who have opted in for the service.

In this ecosystem, consumers have control over their own data and can opt into advertising and analytics services by retailers using smart contracts. This not only ensures that companies are making their offers to an audience that is more inclined to view and interact with the product, but also allows consumers to earn money for viewing these promotions.

This system also ensures increased user privacy. “Free” services, such as Google and Facebook, often sell user data to brokers. With the BitClave Ecosystem in place, however, this is no longer a concern as companies sell their promotions to consumers directly.

 

The middle-man is out

 

How will it work?

“Bitclave Active Search Ecosystem” (BASE) will provide a way for advertisers and online consumers to receive value from every relevant search query in the BASE ecosystem. With the use of a cryptographed ledger which records user activity and smart contracts technology, using the BASE application, a user can profit off every search result in which his demographic information meets the ideal customer profile that the online advertiser is willing to pay for. Each relevant search query credits the user a certain amount of Consumer Activity Tokens (CAT), the custom currency of the BASE ecosystem, in their turn the tokens can be used at any online or offline store which accepts the CAT currency.

 

Security

By using blockchain technology, BitClave will ensure that the data of the users is not altered or tampered in any way, it also makes it nearly impossible by using cryptography and smart contracts for the data to be placed in the wrong hands or used only a specific number of times by select organizations. The user, for example, can allow his data to be used only ONCE by a specific company, this information then is verifiable and time-stamped ensuring bilateral security.

 

The team

As we have stressed in previous articles, the team behind a new start up is the most important ingredient for success. We are confident that Bitclave has scored a top grade in this part hiring talented professionals. Currently has a partnership with a gateway to payment systems with hundreds of millions of users, which will ensure integration with businesses entering the market.

The team consists of 20 engineers and the advisory board of world-class talents in the fields of security, payments, and blockchain.

The main team

Alex Bessonov: CEO. (LinkedIn);
Patrick Tague: CTO. (LinkedIn);
Emmanuel Owusu: Chief Architect. (LinkedIn);
Vasily Trofimchuk: Project Management. (LinkedIn);

 

“For BitClave, the world is a better place if the hidden ad networks are transmuted and elevated into an activity-driven marketplace where customers and brands, alike, share in value creation while fostering meaningful relationships bridging promotions and purchases.”

 

Fundraiser and Token Distribution

Budget

BitClave will be holding its Pre-sale on July 25, 2017. The ICO token supply represents 50% of the total token supply, and each token will cost 0.05 USD at the offering. The Pre-sale funding target is $1,500,000 USD and is expected to end on August 1, 2017 or 48 hours after funding target is reached. ETH and BTC are the currencies accepted in the Pre-sale.

Token Reserve Split (50%):

  • 10% Community grants;
  • 10% Team;
  • 30% Long term budget;

 

BitClave ICO campaign will feature bounties and discounts.

Discount Structure:

  • 50% discount before soft cap;
  • 35% discount after soft cap for the following 48 hours;

This token distribution is a unique opportunity to support a world-class team and ambitious project at the early stages of its founding by purchasing shares of the product platform in the form of tokens.

This is an ERC20-compliant digital asset on Ethereum, which basically means that you have full control over your tokens. You can use MyEtherWallet, Metamask, Parity, Mist or Ledger (hardware wallet). Immediately after the token distribution, each token purchaser’s wallet will be credited BitClave tokens (CATs). At the same time, CAT will become available for trading on public cryptocurrency exchanges. The main Fundraiser event is scheduled for September 2017 but more information will be released through the official channels of communication.

 

What does Whale’s Friend think?

Here at Whale’s Friend we are looking with curiosity and awe, we think it is a good opportunity to enter the project during the prefund phase but exercise great caution. There are many risks associated with it; unknown valuation, the result not being user friendly enough and might be hard for non-blockchain enthusiasts to engage, the marketing efforts might not be successful and as a result no receive the necessary community support or simply one of the competitors (such as BAT) to dominate the market.

Make sure you don’t invest more than you can afford to lose and don’t take the rumblings of a mad man online as investment advice.

HAVE A QUESTION?
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